Transit Media Vision
Client: Outfront Media
Role: Creative Director
Year: 2014-2015
Project Duration: 6 Months
THE ASK
Outfront needed help them formulate a strategic vision for the next generation of digital connected transit media that will help them win contracts in the NYC transit market and beyond.
WHAT WE DELIVERED
A creative vision for the physical and digital applications of this new transit media: focusing on the passenger experience, illustrating how to meet advertiser goals, and showing how a connected solution delivers enhanced media capabilities that drive new value for the MTA and Outfront.
The value exchange of the new platform is a strategic deliverable that showed how the ecosystem of technology, business and government bring the value proposition to life.
The vision for the new media we delivered as a series of animated passenger scenarios that demonstrate how the media can provide benefits like enhanced wayfinding and alerting, safety, engagement, and more. We created physical designs for a variety of installations.
We delivered designs for a backend system to manage, analyze and sell connected media.
For more information about this or any other case study on this site, please contact me at daniel.holtzman@gmail.com